How To Write To Actually Increase Fitness Website Traffic

Increased website traffic.

That’s what you need, but it’s not really happening.

Stop and take a good look at the content you’ve written for your website. Is it full of intrigue and persuasion? Or is it more like a giant wall of bland text?

There must be a better way.

Remember when you started your website? You had a vision of driving traffic and getting leads flowing into your business.

But that hasn’t happened.

And let’s face it, you don’t have any more time to mess around.

You’re Not Connecting With Your Visitors

Without forming a connection with your visitors, they don’t have much reason to stick around and read the content on your website.

If they don’t read your content, they don’t share.

When they don’t share, you don’t get the website traffic you’re in need of.

And … no website traffic means no new website leads. Ick.

People Have Short Attention Spans … But That’s Not All

Our lives seem to get faster and faster all the time. There’s an ever-increasing amount of options available to us so we’re forced to choose quickly.

Remember this:

If your website visitors are bored or disconnected, they’re a-movin’ on.

Not only that, but the web is harder to read than your average written content.

Displays are stressful on the eyes and visitors need guidance to avoid getting bored.

And what happens when visitors get bored?

Oh yeah.

They move on.

But, there’s hope …

Make Your Content More Engaging

One way to form a deeper connection with your readers is to write content that’s short and punchy.

By making it easily consumable, they can pick up on what you’re saying quickly.

Think of it like leaving snack-sized treats of written copy.

4 Easy Ways Organize Your Content

#1. Use Headings To Guide Your Readers

The first way to make your web content more easily consumable is to use headings to break it up.

If you think of your page title as your top-level heading, then your article sub-headings become the outline for your page. You can use this outline to guide your visitors along. This helps keep your article highly scannable so people can move from topic to topic on your page very quickly.

Look back through this article and see how I’ve used headings and sub-headings to outline the major points.

#2. Make Your Text “Snackable”

Your paragraph and sentence text makes up the bulk of the content you have on your website. And all-too-bulky paragraph content is usually a huge sticking point for most business owners who write their own content.

First things first, remember this simple rule about body text:

Keep your paragraphs to no more than 2 – 3 sentences.

You will get into trouble with having non-skimmable walls of text when your paragraphs start get lengthy.

Keep it simple.

Mix up your longer paragraphs with shorter sentences in between. The contrast keeps your article fun to read and keeps visitor eyeballs from getting exhausted trying to consume your content.

Mix it up.

Again, you’re always aiming for incorporating plenty of contrast.

Pro Tip: Make sure your paragraphs also have plenty of space between them. This further aids the readability and is controlled by your website’s style sheet. If needed, talk to your web designer to adjust this for you.

#3. Use List Items (Bullets & Numbers)

Another situation when you can give your text more variety is when you need to list multiple items. Instead of housing that list in a ginormous paragraph, rewrite it so you can break it out into list items.

Lists can have bullets:

  • Like this
  • Or this
  • And this too

Or, your lists can be numbered in order to:

  1. Give clarity
  2. Provide visual impact
  3. Or just ’cause they’re neat-o to look at

Easy, right?

Pro Tip: Have more than three or four list items? Alternate using bold text for every other list item to make your lists a cinch to read.

#4. Incorporate Quotes

When you quote people on your web pages and in your blog posts, be sure to use <blockquote> tags. In WordPress and other editors, this is triggered by a button that looks like a single quote.

These tags can be stylized for some additional eye candy, like this:

Your website content is more easily scanned when you break it up with a quote.

This is just one more tool in your arsenal to keep your posts visually engaging.

Pro Tip: Talk with your web designer about stylizing your quotes so they incorporate a different text size or color to help them stand out even more.

BONUS TIP: Check Your Work With This Simple Phone Hack

This is a dead-simple tip for you to improve your website content:

  • Visit your website using your phone and start scrolling through your pages and blog posts.
  • If at any time you stop scrolling and you don’t see a headline, a list item, a quote, or bold text, that’s where you need to adjust your content.
  • See, super easy.

In other words, if you don’t see enough contrast, you’ll know just where to rework your content to make it better.

I like using my phone as a gauge, because I know that’s what the majority of my traffic is using to read my website. Also, my phone screen is average-sized, so I know if I can’t see something interesting that draws my eye down through an article, it might be a distraction point that could cause people to leave.

Closing Thoughts

Writing your own web content doesn’t have to be scary.

And now with these simple tricks you’ve learned, there’s no excuse for not increasing your website traffic just because of the formatting of your web pages and blog posts.

So, be sure to:

  1. Use Headings To Guide Your Readers
  2. Make Your Body Text “Snackable”
  3. Use List Items For Visual Interest
  4. Incorporate Quotes
  5. Check Your Work Using Your Phone

What tips do you have to format your web content so it’s more interesting?

Leave a comment below and let’s chat about it!