Web Design that Demonstrates the QUALITY of your Fitness Business

Some of the Companies I've Helped


Do you have an amazing fitness business...

But you wouldn't know it looking at your website?

My clients usually approach me with these types of concerns:

You're frustrated your website isn't generating a consistent flow of new leads.

Your website is just an ugly embarrassment to your business.

Your site is mobile or tablet UN-friendly.

Parts of your website are broken or don't work like you want.

Your customers complain about your website being hard to use.

Your previous web designer was hard to communicate with.

Who I Work With

To deliver my absolute best work, I'm specific about who I prefer to work with.

You Have Goals

If you're decisive about what you want, we'll know what results you want to aim for.

You Have A Budget

While I do work with a range of budgets, I don't cut corners.

You Have Time

If we work together, I expect that you will make the time so we can make your project a success.

You Have Passion

I give 100% to every project I take on ... and I will expect the same consideration of you.

CRUSH Method Web Design

How I Build Your Website So You Can Get More Clients

  • Complete Audit

  • Rework Content

  • Usabilty-First Design

  • Site Build & Launch

  • Healthy Website

Complete Audit

To kick off your project, we'll sit down and conduct a complete assessment of all the details that will determine your project's success. We'll review your content, images, hosting, integrations, and more to determine the best course of action to meet your goals.

Rework Content

The words and images on your website must serve to INSPIRE your site visitors and CONVERT them into potential leads.

Usabilty-First Design

Not only will your new website will be designed to look amazing on any device, it will be designed to feel inviting and encourage engagement.

Site Build & Launch

I'll roll up my sleeves and get elbow-deep in coding your website. It will be built lean, strong, and fast. A rigorous testing phase will also occur before you launch to the world.

Healthy Website

Once you've launched, the work isn't done. You'll be set up with an ongoing care plan to protect your website investment.

"Your vision of the site, your request for more information rather than less, and making us feel like you cared about our business is what made the difference for us."

Jesse Thorn

Local Motion Dance Studio




A Digital Brochure Website To Promote Your Fitness Studio

Content Discovery

Mobile-First Design

Self-Editing CMS

Contact Form

Linked to Social Media



A Lead-Generation Website to Attract, Inspire, and Convert New Leads

Everything from Passive, plus...

Content Workshop

Professional Design

Unlimited Pages

Third-Party Integrations

On-Site SEO

Active Elite


A Lead-Generation Website to Attract, Inspire, and Convert New Leads

Everything from Active, plus...

Professional Copywriting

How I Help Fitness Pros With Website Design

Written to Get More Clients

No matter your investment level, I will help you write better content for your website so you can generate more leads and sales.

Beautiful Design

From first impression to seasoned use, I believe your website should remain visually appealing.

High Usability

Your website should be easy to use. I guide you to organize your content for the best possible visitor experience.


I only ever use ethical and effective on-site SEO techniques with every website I build.

Custom Functionality

Do you need special coding functionality that's unique to your business? No problem, I can do that too.


Your website should look fantastic no matter what screen size your visitors have.

Built on WordPress

Serious small business owners rely on the WordPress platform. After all, it powers more than 25% of the internet.

Peace of Mind

I build websites that are easy to maintain and believe you should always retain control over your own content.

Website Coaching

Give me one hour, and I'll show you how to easily manage your website after it launches.

Ongoing Support

Enjoy a complimentary 30-day pass to a StayFit Website Care Plan for ongoing software and content updates.

Websites Can Include

Content Management System
App & Software Integrations
Slider Design
Social Media Integration
Photo Galleries
Contact or Custom Forms
Interactive Maps
Blog Setup
and more...

"We really enjoy working with John. He created our site in 2015 and we loved how our site turned out. He's very helpful, professional and wonderful to work with. When we thought about updating our site in 2018, we instantly thought of John and Crushtopia."

Ann Ricca

In Tandem Theatre

Get Started

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